Why GBG – what’s good with it?

CW Global Business Groups
For companies with focus on Global Business

CW Global Business Groups, or CW GBG as we call them, are local groups situated in your home town or region. You may choose to join an already existing group or, depending on your network, create your own group where you will be the group manager.

The aim of a CW GBG is to become stronger than by yourself and by that, be able to do business in the global market. Similar groups are being created in other parts of the world, groups that you can contact via CW. When a contact has been established, your group may carry out business trips and visit other CW GBG’s and via them in turn establish new business contacts in other places around the world. This will open up vast new possibilities with new friends and an interesting and prosperous development for your company.

Find out more in the brochure CW GBG, which you can down load in pdf-format here below.

Why participate in the CW Global Business Groups? - The leap out into the world!

The benefits can be divided in many ways, here they are split up into a few main headings.

Benefits of being a company in a group:
• More attention for a single company in an international market
• The impact of a market getting better in a group
• One can better attract potential customers
• Potential customers can feel more secure for a company as part of a group
• Easier access to venture capital
• Easier to build into its network
• You can get new customers through an initial interest to another group company
• Greater interest from the media to monitor a group (with many companies) than just an individual

More attention within a group for a single company from the region’s local authorities and organizations
• A group can enjoy the region’s financial business in a way a single company cannot
• One becomes a more interesting company that indirectly creates a positive mark on the region
• You become more visible as a company even in its home market

Greater opportunities for an individual company to attract professional specialists
• Business Developer
• Analyst
• Education
• Research
• Product
• Lectures
• Seminars

Benefits from shared costs through common action

(Some examples)

• The ability to reach the head of an international market
• Market Research
• Marketing
• Fairs
• Exhibitions
• Recruitment
• Logistical cooperation
• Lower prices by joint purchasing

Solo is weak - many are strong

We have also tried to turn the issue and figure out what the disadvantages would be for a company to be included in a group. It is difficult to find out any direct disadvantages that are relevant, so we have still noticed a few points that we believe that a company can have as opposition and in the first moment may be perceived as a disadvantage.

• Competition from other companies with similar activities
• Transparency of “my” other business enterprises (financial, sales, development, espionage ...)
• The risk of losing employees to other group companies
• Other companies may have access to my network
• To my business will be “swamped” by all companies that are larger or more interesting

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